In today’s digital age, social media isn’t just for sharing selfies or keeping up with trends—it’s also a goldmine for learning. You can plan your dream holiday via TikTok, learn to fix your car from a YouTube video, or even gather renovation tips for your BTO flat without leaving your Instagram feed. But one of the most transformative ways social media is changing lives? Money management.
In Singapore, “finfluencers” (financial influencers) are reshaping how people approach their finances. According to a MoneySmart study, 51% of Singaporean adults now turn to social media for financial advice, with 44% saying it has significantly expanded their financial knowledge. But with so many voices out there, who should you listen to? Here are 10 of the top financial influencers in Singapore worth following to elevate your money game.
1. Chris @HoneyMoneySG
Chris Chong is a full-time content creator who’s on a mission to achieve FIRE (Financial Independence, Retire Early) by age 35. With over 35,000 YouTube subscribers and 15,000 Telegram followers, Chris has become a trusted voice for Singaporeans looking to make smarter money moves.
Chris dives into diverse topics, from maximizing CPF accounts to choosing the best credit cards for public transport. He’s transparent about his FIRE journey, recently sharing that he’s already 75% of the way to his US$1 million investment goal.
What makes Chris stand out? His content caters to a wide audience. Whether you’re an investment newbie or planning to upgrade your HDB flat, his advice is practical and actionable.
Where to follow: YouTube and Telegram.
2. Danielle Teboul @expatfinances
As an expat from the UK, Danielle specializes in helping others navigate Singapore’s unique financial landscape. Her content covers everything from CPF basics to budgeting and investing, making her a go-to resource for expatriates looking to settle financially in Singapore.
Danielle offers a mix of long-form blog posts and Instagram infographics, and she’s also a private wealth manager. While she doesn’t focus on video content, her articles and visual guides are clear, concise, and packed with valuable insights.
Where to follow: Instagram, Facebook, and her blog.
3. Jiax The Piggy Banker
If you love travel and saving money, Jiax is your guy. With over 11,000 TikTok followers, Jiax focuses on travel hacks that help you maximize your miles, cashback, and overall savings.
Whether it’s stacking 13 miles per dollar on bookings or finding premium Bali flights at budget prices, Jiax delivers quick, engaging tips. While his content is primarily travel-focused, he occasionally shares insights on cashback strategies and beginner investing.
Where to follow: TikTok.
4. Lisa’s Adulting in Singapore
Lisa’s YouTube channel, Lisa’s Adulting in Singapore, is perfect for anyone just starting their personal finance journey. With over 30,000 subscribers, she shares relatable money diaries and tips on budgeting, saving, and navigating adulting challenges in Singapore.
Lisa keeps it simple—don’t expect deep dives into investment portfolios. Instead, her content is ideal for beginners who want practical advice on framing their financial mindset or managing day-to-day expenses.
Where to follow: YouTube.
5. The Weeblings
Sibling duo Sara and Aaron Wee are relatable, fun, and all about making personal finance accessible. They’ve taken TikTok by storm, sharing bite-sized tips on saving, investing, and budgeting.
Their goal? To hit $1 million while keeping their content approachable and engaging. With their down-to-earth style, even finance newbies can feel confident navigating the world of stocks and credit cards.
Where to follow: TikTok and Instagram.
6. Budget Babe @sgbudgetbabe
With a no-nonsense approach to personal finance, Budget Babe is a staple in Singapore’s finfluencer scene. She’s known for her deep dives into CPF strategies, investment tips, and real-life money management advice for Singaporeans across all income levels.
Her blog and Instagram are packed with detailed guides, making her a go-to for anyone looking to gain a comprehensive understanding of personal finance.
Where to follow: Blog and Instagram.
7. Kelvin Learns Investing
Kelvin’s YouTube channel is a haven for those looking to take their first steps in investing. With guides on stocks, ETFs, and robo-advisors, Kelvin breaks down complex topics into digestible videos that cater to both beginners and seasoned investors.
His focus is on education rather than entertainment, so if you’re serious about learning how to grow your money, Kelvin is a must-follow.
Where to follow: YouTube.
8. The Simple Sum
The Simple Sum takes a unique approach by combining humor and education in their content. Their infographics and short videos cover a wide range of topics, from budgeting tips to investing strategies, all designed to be easy to understand.
If you prefer learning through visual and bite-sized content, their Instagram and TikTok accounts are perfect for quick financial tips on the go.
Where to follow: Instagram and TikTok.
9. Dawn Cher @sgbudgetbabe
Dawn is a seasoned finfluencer who shares actionable tips on saving, investing, and building wealth in Singapore. Her personal finance journey is relatable, and she often incorporates real-life examples to show what’s possible with discipline and strategy.
Her blog is particularly detailed, covering everything from CPF hacks to how to save for retirement.
Where to follow: Instagram and blog.
10. Alvin Chow @DrWealth
Alvin Chow is the CEO of Dr Wealth and a leading figure in Singapore’s personal finance scene. His focus is on investment education, and he frequently shares insights on how to grow wealth through stocks, real estate, and other financial instruments.
His platform offers a mix of free content and paid courses, making it a comprehensive resource for anyone serious about building long-term wealth.
Where to follow: Blog, YouTube, and Instagram.
How Much Should We Trust Finfluencers?
While finfluencers are an excellent resource for sparking ideas and expanding your knowledge, it’s crucial to approach their advice with caution. Everyone’s financial situation and goals are unique, and what works for them may not work for you.
Use their content as a starting point, but always cross-check their advice and consult reliable sources. After all, the best financial decisions are the ones you make for yourself.
Pro Tip: Stay informed, stay curious, and never stop learning. Your financial journey is yours to own—so make it count!